Haset ve Özgeciliğin Gösteriş Odaklı Tüketime Etkisi: Kırıkkale’de Bir Araştırma

In this research, effect of envy on conspicuous consumption and moderating role altruism was examined. Within the scope primary data were collected by convenience sampling method in Kırıkkale province Turkey. After performing confirmatory factor analyses, structural equation models tested over gathered with statistical package program IBM AMOS. According to findings, hypotheses benign envy, malicious being possible factors affecting supported. Besides, altruistic personality has been determined. Finally, several suggestions developed for firms researchers based interpreting research findings.